User is
looking for synchronized Information across various connected devices including
mobile and non-mobile devices. This leads to the emergence of new ‘connected’
information devices ranging from Smart televisions to personal hand-held
devices. This multimode information delivery system empowers the ‘user’ to be
more productive. Switching
frequently from one connected device to other, User expects the application to
manage its session & state for the user to continue on the other device. This
trend creates an ‘ecosystem’ – comprising the matrix of devices along with the
latest and authenticated Information flowing through for each User.
User expects consistent
UX of an application across all devices, and does not want a new learning curve
for each device. On the other side, Enterprise App Providers’ are exploring the
way to manage single codebase for each delivery platform and want to hold their
‘User’ keeping the cost of production low. This scenario has
pushed towards ‘Technology Neutral’ UI engineering to deliver consistent UX
irrespective of the end device.
True Hybrid app development frameworks like eMobilizer are available in the market now that actually blends the platform independent HTML based UI components and render them on the target platform using native UI controls, to not only match the UI look&feel of the target platform but also provide platform specific User experience to the end users - using single platform neutral code base.
Introduction
of HTML5 and the blend of mark-up languages with ‘scripted programs’ opens up a
new horizon for delivering ‘smart’ and stable interfaces. Cloud powered
Smart Hybrid Application architecture adds a new dimension to handle the aspect
of application delivery and device computational power.
Emergence of
devices like Smart TV - promotes the fusion of media with information. On the
other side, social platform promotes user to be connected to each other. This
inter fusion of these two worlds creates a new space in the world of
Information Technology, Media and Entertainment. Businesses are
looking forward to take advantage of getting connected to new and prospective customers
and keen to be ‘present’ on every possible information device in the ‘ecosystem’.
Trends show that
Users not only expect latest Information, but want authenticated personal
data/information for instant interpretation and consumption to enhance productivity.
This trend leads to Interface designs to ease out the user while interacting
with large volumes of information. On the other hand, user wants to secure his personal/private
information, so the security aspect of the devices in ‘connected device
ecosystem’ is really going to be a challenging area.
We all have seen how web apps have been
extended to mobile & Smartphones in the past, and now all of them are
quickly moving to iPad and other tablets. Current forecast indicate 350 million
connected TVs set to be sold by 2015 and related TV applications are predicted
to generate a remarkable $1.7 Billion in annual revenue by 2013. This will force all successful connected apps
to extend to smart TV and touch screen based business TVs.